Ghada Azzi
News In Brief
First-ever PHNX trophy promotes creativity and sustainability in awards
News In Brief
M+C Saatchi Group unveils AI-powered 'Cultural Power' Index and new brand identity
Digital/Tech
New interactive ad format introduced by Tarek Nour Group set to change the VOD experience
Advertising
Faden Media on the forefront of revolutionizing Digital OOH in Saudi Arabia
Hamad Al Enezi, partner and CEO of Saudi-based company Faden Media, is a visionary leader in media development, recognized for...
Advertising
Mohannad Kattan: ‘It’s About Time’
Mohannad Kattan’s journey in media began early on, influenced by his father's legacy and brother's role in broadcasting. He collaborated...
Advertising
Al Arabia set for its Dubai chapter
Al Arabia has been a leading outdoor solution provider in Saudi Arabia since 1983. Recently it has announced that its...
Advertising
Ahmed Al Sahhaf Leads IAA Saudi Chapter to Drive Innovation in Advertising
Ahmed Al Sahhaf, CEO of MBC Media Solutions (MMS)—the commercial arm of MBC Group—and the first President of the newly...
Advertising
Lara Arbid: ‘It’s a particularly exciting time for the region’
Initiative MENA has won the Media Network of the year title at this year’s Dubai Lynx Festival. Lara Arbid, CEO...
Advertising
Mazen Jawad: ‘Awards need to be more inclusive’
Mazen Jawad, CEO, Horizon Holding, shares his take on awards in general while he asserts his confidence in the regional...
Advertising
Fabio Silveira: ‘We do not “flood the categories” and go to every festival’
Fabio Silveira, Managing Director, Havas Dubai asserts that “Award shows celebrate creative talent. It is a moment of shared passion,...
Events
Tahaab Rais: ‘I’d love to see award shows where consumers judge us’
Tahaab Rais, Chief Strategy Officer, Publicis Groupe ME&T, talks about the importance of awards in general, why he believes they...
Events
Riccardo Fregoso: ‘The benefits of award shows are indirect and intangible’
Riccardo Fregoso, Chief Creative Director – Dentsu Creative SEMENAT, took part in the Jury at this year’s Dubai lynx. He...
Advertising
A new non-profit idea has been born to act as an ode to life
Today, when people discuss abortion as a personal decision and a woman's right, the debate becomes quickly polarizing. TBWA Central...
Industry Talk
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’
Gray Mackenzie’s Ralph el Kahi talks inflation, consumer behavior and the impact on supermarkets in Lebanon
Events
The IAA Lebanon Hall of Fame: A Night to Remember
Firsts are always memorable. The IAA Lebanon Chapter held its inaugural IAA Hall of Fame on January 27 at Casino...
