Advertising The Fullstop CEO Fahad Al Ahmed: 'Competition is going to be tough and we need to be at the top of our game' As the Kingdom experiences unprecedented economic growth and embarks on Vision 2030, Fahad Al Ahmed, the newly appointed CEO of...
Branding Daniel Taylor: 'The kingdom is somewhat of a unique place to do business' Daniel Taylor, Executive Director Client Servicing at Landor, the global brand transformation company-- part of WPP-- responsible for some of...
Digital MindField’s Saudi Journey - an interview with Business Director Layal Khodary MindField, a Lebanese-born digital agency, was among the first agencies to set foot early on and launch operations in Saudi...
Industry Talk Mohammed Fouladkar, the CEO who leads by example Abulhasan Holding Group is a reputed Saudi company that was established in 1998 and which includes diverse units (Media, Communication,...
Advertising Eddy Rizk: 'Saudi Arabia has emerged as a rejuvenating source of creativity' BIG KAHUNA FILMS, a creative production house that has a significant presence in the Middle East and is renowned for...
Advertising Avishesha Bhojani: 'We call our current phase of growth, BPG 3.0.' Avishesha Bhojani, GROUP CEO of BPG Dubai reflects on the current business mood prevailing across Dubai ad industry, as he...
Advertising Hubert Boulos: ‘Advertising in Dubai has increasingly become transactional and short term’ For Hubert Boulos, CEO of DDB Middle East, Dubai ad business faces multiple challenges. His refreshingly forthright outlook on the...
Advertising Tarek Miknas: 'Dubai has become a global center of excellence' Tarek Miknas, CEO of FP7 McCann MENAT, shares his perspective on the current state of the advertising industry in Dubai....
Advertising Hala Tfayli on building an agency from the ground up 2022 was the year where businesses who survived the pandemic and the manifold Lebanese crisis were actually put under a...
Advertising Marwan Arban: ‘We're not just another run-of-the-mill digital agency’ ORIGIN is an independent communications agency that was established in Lebanon in 2014 and has since expanded to other countries....
Events/Awards Joe Abou Khaled: ‘When engaged journalism is coupled with creativity, powerful standpoints come alive’ The Middle East picked up only one Grand Clio at The Clio Awards 2023, and it went to IMPACT BBDO.
Advertising Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S...
Advertising Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During...
Advertising Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent In this exclusive interview with ArabAd, Rola Ghotmeh, Founder, CEO and Chief Creative Officer at The Creative9, shares insights on...
Industry Talk Combatting Fake News: The EU's Motivations, Strategies and Challenges The European Union has launched an awareness campaign in Lebanon to combat the issue of disinformation and fake news. As...
